What makes a successful digital fundraising campaign? Last month I spoke on this topic at the TEN Conference organised by Rapidata, HomeMade Digital and Artez Interactive. I came up with five key points using the NSPCC's Letter from Santa campaign as an example. Here's a copy of the presentation slides. Have a look! AmyMcGeever-Thingsyoullneedforsucce...

Adopt a Word: Mesh Recently I adopted the word 'mesh' from Adopt a Word, in part because I named my business Mesh Strategies. Adopt a Word is a fundraising campaign that supports the work of I CAN, a UK charity that helps children overcome speech, language and communication difficulties. (The campaign struck viral gold a few months ago when Stephen Fry adopted the word 'wordy' and tweeted about ...

Mesh Strategies and Charity21 will hold a joint surgery session at the UK Fundraising Perfect Pitch - New media and innovative fundraising event in London on Wednesday, 3rd of October, 2007. Amy McGeever of Mesh Strategies and Sarah Hughes of Charity21 will offer delegates a chance to air their new media fundraising questions and concerns on issues such as: - developing an integrated, data-driven digital strategy; - building and maintaining relationships online; and - taking ...

Amy McGeever, owner of and lead consultant at Mesh Strategies, will be a featured speaker at the upcoming nfpSynergy Internet Seminar for Charities on Thursday, 31st May, 2007 in London. Ms. McGeever will present an integrated online fundraising case study from her recently completed project for the New York City-based public media and educational organisation, Thirteen/WNET New York. This event is free but reservations are required. For more information and to register, visit www.nfpsynergy.net/eventsandseminars. About ...