What makes a successful digital fundraising campaign? Last month I spoke on this topic at the TEN Conference organised by Rapidata, HomeMade Digital and Artez Interactive. I came up with five key points using the NSPCC's Letter from Santa campaign as an example. Here's a copy of the presentation slides. Have a look! AmyMcGeever-Thingsyoullneedforsucce...

Adopt a Word: Mesh Recently I adopted the word 'mesh' from Adopt a Word, in part because I named my business Mesh Strategies. Adopt a Word is a fundraising campaign that supports the work of I CAN, a UK charity that helps children overcome speech, language and communication difficulties. (The campaign struck viral gold a few months ago when Stephen Fry adopted the word 'wordy' and tweeted about ...

Mesh Strategies and Charity21 will hold a joint surgery session at the UK Fundraising Perfect Pitch - New media and innovative fundraising event in London on Wednesday, 3rd of October, 2007. Amy McGeever of Mesh Strategies and Sarah Hughes of Charity21 will offer delegates a chance to air their new media fundraising questions and concerns on issues such as: - developing an integrated, data-driven digital strategy; - building and maintaining relationships online; and - taking ...