What makes a successful digital fundraising campaign? Last month I spoke on this topic at the TEN Conference organised by Rapidata, HomeMade Digital and Artez Interactive. I came up with five key points using the NSPCC's Letter from Santa campaign as an example. Here's a copy of the presentation slides. Have a look! AmyMcGeever-Thingsyoullneedforsucce...

Twibbon is a free Twitter tool that allows you to put a ribbon on your profile pic. Billed as "the easiest way to promote your cause on Twitter," Twibbon was created earlier this year by Edinburgh-based Storm Ideas. A few stats 25,300+ Twibbon causes created to date 838,300+ Twibbon supporters to date 90,000+ Breast Cancer Awareness Month Twibbons on Twitter/Facebook profile pics in ...

Adopt a Word: Mesh Recently I adopted the word 'mesh' from Adopt a Word, in part because I named my business Mesh Strategies. Adopt a Word is a fundraising campaign that supports the work of I CAN, a UK charity that helps children overcome speech, language and communication difficulties. (The campaign struck viral gold a few months ago when Stephen Fry adopted the word 'wordy' and tweeted about ...

Mesh Strategies owner Amy McGeever will take part in the Institute of Fundraising's "New Media Debate" session at its annual New Media Conference in London on Wednesday, 26th of September, 2007. The session will examine charities' use of web and email and, in a panel-led discussion, consider the question: "Is New Media fundraising really worth investing in?" Ms. McGeever joins fellow panelists Ariel Spigelman, senior researcher at nfpSynergy, and Sarah Hughes, ...