What makes a successful digital fundraising campaign? Last month I spoke on this topic at the TEN Conference organised by Rapidata, HomeMade Digital and Artez Interactive. I came up with five key points using the NSPCC’s Letter from Santa campaign as an example. Here's a copy of the presentation slides. Have a look! AmyMcGeever-Thingsyoullneedforsucce...

Twibbon is a free Twitter tool that allows you to put a ribbon on your profile pic. Billed as “the easiest way to promote your cause on Twitter,” Twibbon was created earlier this year by Edinburgh-based Storm Ideas. A few stats 25,300+ Twibbon causes created to date 838,300+ Twibbon supporters to date 90,000+ Breast Cancer Awareness Month Twibbons on Twitter/Facebook profile pics in ...

Adopt a Word: Mesh Recently I adopted the word 'mesh' from Adopt a Word, in part because I named my business Mesh Strategies. Adopt a Word is a fundraising campaign that supports the work of I CAN, a UK charity that helps children overcome speech, language and communication difficulties. (The campaign struck viral gold a few months ago when Stephen Fry adopted the word 'wordy' and tweeted about ...

Seattle based Donor Power Blog really didn't like the latest Oxfam Ireland advert, and featured it in its 'Stupid nonprofit ads’ series. The advert promotes Oxfam Ireland’s campaign 'Climate Change Destroys Lives. Let's Face it’, which seeks to recruit thousands of new campaigners to lobby the government ahead of crucial UN talks in Copenhagen in December 2009. Now whilst I agree with Donor Power Blog on most matters, I didn’t hate this advert. ...

Mesh Strategies and Charity21 will hold a joint surgery session at the UK Fundraising Perfect Pitch - New media and innovative fundraising event in London on Wednesday, 3rd of October, 2007. Amy McGeever of Mesh Strategies and Sarah Hughes of Charity21 will offer delegates a chance to air their new media fundraising questions and concerns on issues such as: - developing an integrated, data-driven digital strategy; - building and maintaining relationships online; and - taking ...

Mesh Strategies owner Amy McGeever will take part in the Institute of Fundraising's "New Media Debate" session at its annual New Media Conference in London on Wednesday, 26th of September, 2007. The session will examine charities' use of web and email and, in a panel-led discussion, consider the question: "Is New Media fundraising really worth investing in?" Ms. McGeever joins fellow panelists Ariel Spigelman, senior researcher at nfpSynergy, and Sarah Hughes, ...